When you think about your brand, what comes to mind? How do you believe that others envision your brand? One way to think about branding is your uniqueness along with the images that come to mind when clients (or customers) think about your brand. Here are 3 ways to expand your brand:
1) Think about your clients and what you have done that makes them happy! Remember, “customers are your word of mouth promotion.” Be sure that your services or the products that you offer meet your clients needs. And don’t be afraid to tap into new markets.
2) Gather feedback from your current clients! What do your clients think? Consider setting up a method on your social media platform to gauge from your followers the interest in your brand.
3) Host an event! Your event can be online or in-person! This gives your audience a chance to get to know and engage with you “the brand.” You can do this event solo or collaborate with other business professionals you know. Get your creative mind going with your event.
I attended an amazing blog “unconference” over the weekend, “Blogger Week 2017” and what better way to share this experience than with a blog!
What was intriguing about the event were the number of bloggers, entrepreneurs, digital, and social media mavens all learning, engaging, networking, and growing together. What an amazing experience with other bloggers on a similar trajectory as me. Such an inspiring space to be in with bloggers sharing their dreams, goals, and vision for their blogs and beyond!
There were many great sessions to choose from such as Chantl Martin who shared about creating a “Big Hairy Audacious Vision” for your blog. Carla Thomas shared with attendees about “The Fly Girl Guide to Branding, Advertising, and Sponsorships.” And finally, Courtney Rhodes shared about “Bossing Up Your Brand” and being the best version of you! So many powerful nuggets from these amazing presenters!
If you are thinking about starting a blog, a business, a new project, or something different as Nike says, “just do it!” Do not look for perfection, but just start.
Need a little motivation this week; here are 3 things to remember:
- Continue to dream big!
- Continue to grind!
- Make your own definition of success!
Be sure to attend the conference next year; you won’t be disappointed!