3 Ways To Expand Your Brand!

When you think about your brand, what comes to mind? How do you believe that others envision your brand? One way to think about branding is your uniqueness along with the images that come to mind when clients (or customers) think about your brand. Here are 3 ways to expand your brand:

1)  Think about your clients and what you have done that makes them happy!  Remember, “customers are your word of mouth promotion.” Be sure that your services or the products that you offer meet your clients needs.  And don’t be afraid to tap into new markets.

2) Gather feedback from your current clients!  What do your clients think? Consider setting up a method on your social media platform to gauge from your followers the interest in your brand.

3) Host an event! Your event can be online or in-person! This gives your audience a chance to get to know and engage with you “the brand.” You can do this event solo or collaborate with other business professionals you know. Get your creative mind going with your event.

Why You Should Forget Your New Year’s Resolutions!

It’s the 15th day of January! Have you already found that you haven’t met your New Year’s resolutions? Have you “fallen off the wagon” already with some of the resolutions for yourself and business? 

Instead of resolutions for the New Year; why not think about “solutions” that you can achieve this year for yourself and business. I believe that goal setting is also a great way to come up with these solutions. Additionally, establishing “SMART” goals for the year will assist with your “solutions.”

So, what exactly are SMART goals and how do you have them? I am glad you asked! 🙂 Quick history lesson, the SMART acronym first appeared in the November 1981 Management Review.  “There’s a S.M.A.R.T way to write management goals and objectives,” shares George Doran, Arthur Miller, and James Cunningham.

The five criteria include:

Specific: Target a specific area for improvement

Measurable: Quantify, or at least suggest, an indicator of progress

Assignable: Specify who will do it

Realistic: State what results can realistically be achieved given available resources.

Time-related: Specify when the result can be achieved.

Remember, goals are important and serve as an effective strategy in making plans happen.  You might be familiar with the quote by Benjamin Franklin, “if you fail to plan, you plan to fail.”  Planning is essential to your goals.  It is important that your goals are not just something in your head, but rather doable steps. Additionally, you need a process that aligns with what you should do when it comes to your goals. 

The success of you and your business depends on your ability to set and achieve goals. Remember, it’s a new year, however it also requires a new mindset and doing things differently!

3 Ways To Achieve Success This Year!

It’s a new year with new opportunities! The possibilities are endless, however the success of the year depends on you!  Here are three ways to achieve success this year: 

1) Consistency is key! One reason it can be difficult to achieve success is being inconsistent. Establish a routine and stick to it. Your routine should not be something that you visit every week or even month. Don’t paralyze your own progress by not being consistent and disciplined in meeting your business goals and objectives.

2) Create your own definition of success!  Do not get bogged down in what others definition of success might be. Remember, all of our entrepreneurial journeys are different because simply put, we are all different. Create your own definition and then take the steps that will help you achieve that success!

3) Do not be afraid to make adjustments! Do not let fear grip or stop you. Changes are important in keeping up with the latest things within your industry and taking risks to go further in your business.  And if you need to make adjustments, as Nike reminds us…”just do it!”

So get to it and make it your best, successful year ever!

3 Reasons We Love Linktree!

One of the things that can be time consuming is continuously editing the link in your profile on Instagram. Often, when you are posting you refer followers to “click the link in our bio.” And let’s say that you have created this great post and forgot to update the link. Yes, this happens to even the best of us.

Alex and Anthony Zaccaria along with Nick Humphreys have created this great resource Linktree which makes it easier to provide Instagram users with what I like to call a “one stop shop.” I love it! Here are just a few reasons why:

1)  Simplicity and convenience all in one link! I now have links that will direct followers to my multiple destinations which include: my website; my Virtual Assistant Mini-Bootcamp (plug here); blog; newsletter; FB; Twitter; and free download (another plug here). You can link your followers to any of these that I have mentioned and more!

2) It is aesthetically appealing! Yes, it is easy on the eyes and doesn’t crowd your Instagram profile with a long URL that can make it difficult to see the other pertinent information in your bio. You can also change the colors of your Linktree profile to match your logo which can assist with your overall brand look.

3) Easy to manage!  Let’s face it, entrepreneurs are looking for ease of navigation and ways to save time (consider a Virtual Assistant…another plug). This link can help save time and providers users with a chance to do more!

And our bonus reason is of course it assists with the world of Instagram optimization. The whole world of editing  Instagram profiles just got easier. Free and pro options are available. Happy linking! Check out my profile here!

 

Tips For Your Business For Small Business Saturday!

Did you know that “Small Business Saturday” happens annually and is available for all business owners? This event began in 2010 and continues to grow year after year.  “Small Business Saturday” is happening on Saturday, November 25th and you have still have time to get ready!

American Express details that, “small businesses are the backbone of the community whether you are online or have a brick and mortar.” The contributions that you make are important and “Small Business Saturday” can be a great marketing tool for your business. I have already customized my materiaIs and love them. And we were also recipients of the FREE goodies offered by American Express. Check out our pictures below!

Now, how can you participate if you provide consultant services? Here are 4 tips:

1)  During Small Business Saturday, offer a percentage off your service or package.

2)  You can also consider throwing in an extra hour of service or a free service. Remember your offer should be of value to you and the customer.

3) You can also consider offering something similar during Black Friday, Cyber Monday, or Giving Tuesday.

4) Continue promoting “Shop Small” with your business even after the main Saturday event on November 25th! Get creative and add a monthly or quarterly percentage off.

We love Constant Contact! It has so many ideas and templates available to support your efforts. Check out this great infographic and tips here.

If you don’t have the time to manage these marketing efforts, this is where I can help! Schedule a free consultation with me here!

Ways to Grow Your Business and Blog!

I am super excited to share one of my secrets for great content and a resource that has been helpful to me…”Modern Social” magazine! I love this magazine and you will too!

Last week, I had the opportunity to speak with the CEO and Founder of Modern Social, Matt Cherry.  Yes, this was my WOW moment (backward and forward). During my one-on-one conversation, I learned about Mr. Cherry’s business and management support of Virtual Assistants.  I was delighted to hear that we had the Virtual Assistant industry in common and this fueled my excitement even more to share this with my network and community.

My love for this magazine goes back to the days of “iBlog” which was the name before “Modern Social.”  I have shared this resource with my students and now want to share with everyone.

So why should you get this magazine and join this network of influencers? It’s simple…Modern Social seeks to encourage, elevate and inspire modern influencers to create incredible content and learn from the industry’s top social media experts, leading influencers and national brands how to grow a thriving online business.

You get access to leading experts, top influencers and marketing content to grow your online businesses and to connect with leading national brands for content marketing challenges, projects and campaigns.

Yes, you should absolutely check out Modern Social, I read it cover to cover and get new action items from experts.  So what are you waiting on? Get it today and check out my link here!

 

3 Ways to Get Organized!

Do you try to organize your day, week or month? If you attempt to juggle multiple priorities, staying organized through it all is key. It is helpful to organize your day so that you are able to nail your “to do” list but also meet your business goals and objectives.

Here are 3 ways to get organized:

  1. Keep to your schedule! If you are able to keep to your schedule by starting and ending things on time, there is an opportunity to move forward with your other projects. “Time chunking” which involves dedicating or setting aside time to do that one thing and that thing alone is a way to keep to your schedule. Mike Vardy describes “time chunking” as the concept of “breaking up your day into larger chunks instead of reacting to constant interruptions. The more chunks of time you can devote to specific tasks, the fewer start-up moments you will have, and your efficiency improves commensurately.”
  1. Prioritization is key! Since time is such a valuable commodity, it is helpful to prioritize your responsibilities or projects. This may sound like a “no-brainer” but it’s important to plan your day, week, and month. It is important to know where you are heading! You are able to achieve this when you have a clear picture of the things that are the priority.
  1. Time is short but you can get more money! Let’s just say you don’t have to wear a million hats in the world of being a “solopreneur” or “entrepreneur.” It pays to focus on what you do best! Remember you went in business to solve a problem for your clients/customers. It is difficult to focus on that if you major in the minutia. And quite frankly, why even bother focusing on the projects that you least enjoy. You can get support for those projects…like a Virtual Assistant!

Remember organization is key and can help you in supporting your customers and clients. Happy organizing!

3 Motivational Tips From Blogger Week!

I attended an amazing blog “unconference” over the weekend, “Blogger Week 2017” and what better way to share this experience than with a blog!

What was intriguing about the event were the number of bloggers, entrepreneurs, digital, and social media mavens all learning, engaging, networking, and growing together.  What an amazing experience with other bloggers on a similar trajectory as me.  Such an inspiring space to be in with bloggers sharing their dreams, goals, and vision for their blogs and beyond!

There were many great sessions to choose from such as Chantl Martin who shared about creating a “Big Hairy Audacious Vision” for your blog. Carla Thomas shared with attendees about “The Fly Girl Guide to Branding, Advertising, and Sponsorships.”  And finally, Courtney Rhodes shared about “Bossing Up Your Brand” and being the best version of you! So many powerful nuggets from these amazing presenters!

If you are thinking about starting a blog, a business, a new project, or something different as Nike says, “just do it!”  Do not look for perfection, but just start.

Need a little motivation this week; here are 3 things to remember:

  1. Continue to dream big!
  2. Continue to grind!
  3. Make your own definition of success!

Be sure to attend the conference next year; you won’t be disappointed!

3 Ways to Declutter in Work and Life!

When you look at this graphic, think about the words peace, focus, balance, and clarity! What do these words mean to you? What word would you add to the empty square? 

Have you found yourself busy as ever during the summer?  Have you found that you have tried to find a way to declutter when it comes to work and life?  Just as you take time to “spring clean” and toss out things that you might not need; it is important to inventory during the summer as well and find out ways to declutter.

Here are 3 ways to declutter:

  1. Delegate, delegate, delegate! Just think about the time you gain by delegating the duties that simply take up too much of your time! Your time is a precious commodity! Wouldn’t it be great to know that projects are moving forward without having to follow-up on every detail?  Wouldn’t it be great to have an extra pair of hands to help with some work around the house? Ask yourself what projects do you enjoy?  What do you least enjoy but are projects that are routine and are crucial to your work and life?  Those are some of the tasks that you can delegate!
  1. Only answer an email or phone call if it’s critical and you know who it is! Yes, I actually did say this! Answering that email or phone call within that moment could be a distraction. And can literally shift your focus from what you were working on before the email or call. Franklin Covey in his body of work entitled, “5 Choices to Extraordinary Productivity” defines how we use work time as 70% urgencies and irrelevancies and 30% important priorities.” Think about establishing a numbering or color system for those “must email or phone calls” based upon what works for you.  For example, this system could be 1, 2, 3 for high, middle, or low priority.  The color system could be red, yellow, green for urgent, caution, and no action/for your information.
  1. Allow yourself to shift gears! When you are driving a car and shifting gears, you have to adjust based upon the road, hill, or what is around you. The same applies when you navigate through work and life. You have to prepare for the bumps or challenges that might come your way. And also as you are shifting gears, allow yourself the opportunity to make mistakes.  When you are working on your successes in work and life, you might have some mistakes along the way.  The key is learning from the bumps or challenges.  We absolutely love the subtitle from Sam Weinman’s book, “Win at Losing.”  It is true that, “our biggest setbacks can lead to our greatest gains.”

You can declutter in work and life.  Don’t be afraid to delegate; only answer when it’s critical and you know who it is; and allow yourself to shift gears.  And if you need help with delegation, schedule a free consultation with us here to find out how we can help!

3 Ways to Balance Work and Life!

There is not enough time in the day!

How will I be able to get all of this done?

How do I have more balance between work and life?

Have you ever said this to yourself or even to someone else?

If you had more time in the day, would you spend it working or playing?  We have all heard about balance and finding ways to create a work/life balance.  Often what can happen as you focus your attention in one area; there is the potential for another area to be out of balance.  Here are 3 ways to balance your work and life (and even get your time back):

1. Establish a routine and stick to it! If you exercise first thing in the morning; stick to it. Exercising can help you have more energy and lead to a happier and healthier you. If you answer emails first thing in the morning, so that you are not overwhelmed when hitting the office; stick to it.  Whatever you do just establish and keep the routine.  Remember, do not allow other distractions to impede upon the time you have scheduled.

2. Plan ahead! Do not allow things to be last-minute. It is okay to plan months and even years in advance.  Yes, people can thrive under pressure.  However, it is important that everything is not a pressure type situation.  Just think, when you plan ahead, it can reduce stress.

3. Stop trying to do it all! The quickest way to complete all of your projects and tasks is to outsource! Well one way to get your time back is with a Virtual Assistant (hint hint)!  Do not worry because you will still have creative control and this will still be your business! Who wouldn’t appreciate more time to focus on the strategic side of the business? Today, there are so many ways to get the job done and entrepreneurs should take advantage of “more hands on deck.”

You can have more time in your day.  Don’t be afraid to establish that routine, plan ahead, and stop trying to do it all.  Schedule a free consultation with us here to find out how we can help!