When you think about your brand, what comes to mind? How do you believe that others envision your brand? One way to think about branding is your uniqueness along with the images that come to mind when clients (or customers) think about your brand. Here are 3 ways to expand your brand:
1) Think about your clients and what you have done that makes them happy! Remember, “customers are your word of mouth promotion.” Be sure that your services or the products that you offer meet your clients needs. And don’t be afraid to tap into new markets.
2) Gather feedback from your current clients! What do your clients think? Consider setting up a method on your social media platform to gauge from your followers the interest in your brand.
3) Host an event! Your event can be online or in-person! This gives your audience a chance to get to know and engage with you “the brand.” You can do this event solo or collaborate with other business professionals you know. Get your creative mind going with your event.
You have most likely heard the saying, “you never get a second chance to make a first impression.” What does this mean to you? Do you believe this involves your reputation? What do people think of when they are considering your business? Do you believe your reputation precedes you? Today, with so many businesses in the marketplace and the onslaught of technology and social media your reputation is definitely a part of this equation.
So here are 3 ways to earn a great reputation:
1. Do what you say you are going to do, when you say you are going to do it! I know that is definitely a mouthful, but very important. Your customers are trusting you to meet the deliverables that you have promised them. Remember, it’s all about providing great customer service which means going the extra mile. Customer service is all about what you do and how you do it. You want to be known as the person that can get the job done and done well.
2. Be authentic! Today, with the avalanche of messages that customers are bombarded with; it can be hard to decipher between those that are authentic versus not authentic. Therefore, it is important for you to keep your authentic voice by being a business that customers enjoy, continue to support, and will gladly give referrals.
3. Be accessible! One of the most disappointing things that can happen when you are considering a potential business is the lack of urgency or responsiveness. One could think does this person want my business because they have not responded? It can be very frustrating when your inquiry or message goes into the abyss. It is important to be responsive, if you receive an inquiry about your product or service, you should respond timely. If you are having problems keeping up with your customers (consider a Virtual Assistant, okay shameless plug) then you should adopt methods and strategies to stay in touch in a timely and consistent manner.
A great reputation is important because you want people to value your product or service and what you bring to the marketplace. Remember, word of mouth is one of the biggest promotions that you can receive from your customers. You want that reputation to be one that speaks to the quality of the service, product, and experience. Reputation isn’t a one-time thing but requires a consistent effort in continuing to build. So be sure to protect it, nurture it, and grow it!
Today, customers find themselves inundated with messages to buy the latest product or service. It’s important to have a positive attitude that will attract and develop relationships with your customers. So how do you stand out and keep customers coming back for more?
Here are 3 ways:
1. Add value for the customer! What do you bring to the table for your customer? Remember your customers are looking for you to solve a problem for them. The value that you provide to their business has to make sense to their mission, vision, and bottom line. This value has to benefit the customer.
2. Be authentic! In a day where it seems that we are moving away from being authentic, business owners can’t afford to do this when it comes to their customers. Your customers want to endorse you, support you, and stay loyal to you. However, you have to offer them something so they can do these things. Therefore, authenticity and being the “real” you is what will resonate with your customers. It’s all about relationship building!
3. Put in work to get work! In order to achieve the goals that you have set for your business and to attract customers, you have to put in hard work. It is important to make sure that your focus is on what will bring you the greatest return. This includes having a product or service that your customers will keep coming back for more.
Just to add a bonus way – great customer service! Think about your experience when you purchase an item or visit a place of business. You are expecting great customer service! The same should apply when customers are interested in your service or product. Remember customers are your word of mouth promotion!
The message is quite simple…the customer needs help. So all you have to do is help them! Remember the customer needs you and is searching for you too! So keep being the solution for them. Keep the customers coming back for more!
How many times have you reached out to try a new service only to encounter difficulty in getting through to the company? Did you speak directly with someone only to be told they would get back in touch with you within a certain timeframe?
Did you think…I was looking forward to trying out their product or service only to be met by disappointment with the customer service?
A 2013 “Dimensional Research for Zendesk” study found 62 percent of business-to-business and 42 percent of business-to-consumer customers purchased more after enjoying a great customer-service experience. On the flip side, the same survey discovered 95 percent of customers share bad experiences with their network, compared to the 87 percent sharing a positive experience.
How do you keep your customer service from killing your business? Here are four ways:
1) Always guarantee a timeframe that you will get back to your customers. If you mention their business is important to you, then get back to them and mean it. Be sure to “do what you say and when.” Even better “wow” them by responding earlier then the guaranteed timeframe.
2) Create a “Frequently Asked Questions”(FAQ’s) for the commonly asked questions about your product or service. This allows customers to get information while perusing your website. And if there are additional questions, you have already gotten a jump on the common questions. It’s all about anticipating the need!
3) Create or customize templates for your customers. This is a way to get back with your customers quickly. A template can be created from standard inquiries about your product or service. Be sure that your templates portray your “authentic” voice. Your customers want to feel the genuineness behind your business and to know that you care.
4) If you are one of those busy entrepreneurs that wishes to focus on your “passion” then outsource. Often I hear entrepreneurs say they want to just focus on their craft. They don’t care to handle returning phone calls, scheduling appointments, paperwork, etc. But this is a part of the business. It’s important to “nail” the customer service so that customers can get to experience your passion and craft.
Remember if you didn’t have customers, how would you be in business? It’s important to know what type of solutions you offer to customers. Do you solve a problem? Be sure your business offers solutions and not problems to customers. It’s all about giving the gift of great customer service!