3 Ways to Earn a Great Reputation!

You have most likely heard the saying, “you never get a second chance to make a first impression.” What does this mean to you? Do you believe this involves your reputation? What do people think of when they are considering your business? Do you believe your reputation precedes you?  Today, with so many businesses in the marketplace and the onslaught of technology and social media your reputation is definitely a part of this equation. business-graphics-1057084

So here are 3 ways to earn a great reputation:

1. Do what you say you are going to do, when you say you are going to do it! I know that is definitely a mouthful, but very important. Your customers are trusting you to meet the deliverables that you have promised them. Remember, it’s all about providing great customer service which means going the extra mile. Customer service is all about what you do and how you do it. You want to be known as the person that can get the job done and done well.

2. Be authentic! Today, with the avalanche of messages that customers are bombarded with; it can be hard to decipher between those that are authentic versus not authentic. Therefore, it is important for you to keep your authentic voice by being a business that customers enjoy, continue to support, and will gladly give referrals.

3. Be accessible! One of the most disappointing things that can happen when you are considering a potential business is the lack of urgency or responsiveness. One could think does this person want my business because they have not responded? It can be very frustrating when your inquiry or message goes into the abyss. It is important to be responsive, if you receive an inquiry about your product or service, you should respond timely. If you are having problems keeping up with your customers (consider a Virtual Assistant, okay shameless plug) then you should adopt methods and strategies to stay in touch in a timely and consistent manner.

A great reputation is important because you want people to value your product or service and what you bring to the marketplace.  Remember, word of mouth is one of the biggest promotions that you can receive from your customers. You want that reputation to be one that speaks to the quality of the service, product, and experience.  Reputation isn’t a one-time thing but requires a consistent effort in continuing to build. So be sure to protect it, nurture it, and grow it!




3 C’s Every Entrepreneur Can Learn From Candace Payne – Chewbacca Mom!

In case you might have missed the latest internet sensation and possibly have been “in a galaxy far, far away” then you have heard of Candace Payne…Chewbacca Mom!

This woman blasted into many of our lives just a short time ago and brought something we will never forget — her infectious laughter. And although we didn’t know her, it had many of us thinking who wouldn’t want to hang out and laugh with Candace.

In case you might have missed the video, check it out. And if you can’t get enough of this laugh (like us) then watch it again!

So what are the 3 C’s that entrepreneurs (and everyone) can learn from Candace Payne? Here you go:

1) Be confident and be ready! Opportunities are yours and the possibilities are endless. You have to be ready at any given moment to seize the opportunities. In the May 2016 People Magazine article, “Chewbacca Mom Candace Payne Reacts to Sudden Fame: ‘I’m Enjoying Every Single Moment” Candace shares that she is ready although she doesn’t know what all is in store for her and even her family. After all as an entrepreneur, we must always be ready for the next call or email that leads to a client or deal!

2) Be creative! I love the definition of creativity provided by Jamie Friedlander in the recent June 2016 Success magazine. The article states, “when we talk about creativity, very often people think of creativity as something where someone has an idea that comes fully formed into their mind that’s totally new and original. But we know from studies of creativity is that almost never happens. What usually happens is that these people known as innovation brokers, they’ll take two ideas that are clichéd or pretty well worn and then they’ll push them together in some new way. It’s the juxtaposition of two ideas that makes the creative spark happen.”

Star Wars has a thrilling legacy and Candace linked this with her creativity and spontaneity (and let’s not forget laughter) when she donned the Chewbacca mask and greeted Facebook. As entrepreneurs, it’s important to take the same creativity in your businesses to generate that next spark! After all, your creativity is what is going to solve the problems that face your clients. Remember, it’s all about your unique selling proposition (we will save that for another post)!

3) Be consistent! One would probably think that as Candace started her day, she had no idea what was going to happen once she donned the Chewbacca mask and went live on Facebook. However, imagine if Candace had decided to just give up on this day or decide you know what…I’m not going to do my normal routine. And let’s just say when embarking on her day, she decided that she wasn’t going to be her authentic or jovial self. One can probably gather that Candace’s infectious laughter is a consistent and constant part of her life. As an entrepreneur, it’s important to consistently bring your “A” game every day. Remember your clients need you and the value you bring!

Don’t forget to be confident, creative, and consistent! And to keep showing up with your “authentic” self!