When you think about your brand, what comes to mind? How do you believe that others envision your brand? One way to think about branding is your uniqueness along with the images that come to mind when clients (or customers) think about your brand. Here are 3 ways to expand your brand:
1) Think about your clients and what you have done that makes them happy! Remember, “customers are your word of mouth promotion.” Be sure that your services or the products that you offer meet your clients needs. And don’t be afraid to tap into new markets.
2) Gather feedback from your current clients! What do your clients think? Consider setting up a method on your social media platform to gauge from your followers the interest in your brand.
3) Host an event! Your event can be online or in-person! This gives your audience a chance to get to know and engage with you “the brand.” You can do this event solo or collaborate with other business professionals you know. Get your creative mind going with your event.